India
Alcott Healthcare: One Website, Many Audiences
A Pharmaceutical Website with More Than One Job to Do
Alcott Healthcare is a Ludhiana pharmaceutical company with products across seven therapy areas. CodingCafe built a WordPress site that serves the doctors, merchants, job seekers and customers who all arrive at the same front door.
Client
Industry
Pharmaceutical & Healthcare
Services
Timeline
6-8 Weeks
About the Project
Alcott Healthcare’s stated goal is that no patient should be denied access to high-quality, affordable medicine. Its range runs from child and mother care to surgical, ortho, elderly, ENT and nutritional products.
A company like this has more audiences than most. On any given day its website might be visited by a doctor checking a product, a merchant looking to work with the company, a graduate looking for a job and a customer ready to buy.
Challenge We Tackled
Corporate pharma websites tend to go one of two ways: dense product catalogues, or polished brochures with little in them. Alcott needed neither.
- Present seven therapy areas so a product can be found in a few clicks.
- Keep product information clear and sober, as healthcare information should be.
- Give careers, merchants and business tie-ups a proper home instead of a footer link.
And it still had to look like a growing company, not a price list.
Our Approach
We structured the site around the question each visitor comes with. The Product section is organized by therapy area. Explore Alcott covers achievements, business areas, regions and tie-ups for anyone assessing the company.
Careers became a real section, with open positions, Life at Alcott and Learning and Development, rather than a single contact address. Merchants get their own form. News and conference participation, such as NorthZone Pedicon 2023, keep the site looking active, and new launches like Smartrum Nano Shots can take the home page when the team needs them to.
What We Delivered
Seven Therapy Areas
Child, mother, surgical, ortho, elderly, nutritional and ENT care, each with its own product category.
Product Launch Slots
Home page space for new launches such as Smartrum Nano Shots, with a link through to the product.
Careers Section
Live job openings alongside pages on life at Alcott and learning and development.
Merchant Form
A dedicated route for suppliers and merchants, separate from general enquiries.
Company Credentials
Achievements, business areas, regions and tie-ups, grouped for anyone assessing the company.
News and Events
Articles and conference participation that the team can publish themselves.
