India
Shivanshri: Shop Jewellery by Occasion, Not Just Category
A Shopify Store Built for How People Actually Buy Jewellery
Nobody searches only for “a necklace”. They need something for a wedding, a festive evening or the office. CodingCafe built Shivanshri’s Shopify store so that shoppers across India can browse by occasion as well as by category, from silver studs to bridal kundan sets.
Client
Industry
Fashion & Jewelry eCommerce
Services
Timeline
7-8 Weeks
About the Project
Shivanshri sells premium and bridal jewellery online across India: American diamond, pearls, semi-precious beads, oxidised and sterling silver, and gold-plated kundan and polki sets. Prices range from everyday studs to statement bridal pieces.
Jewellery is hard to sell online. Customers cannot hold it, they worry about quality, and a piece is usually bought with a specific day in mind. The store had to answer all three before someone reached the cart.
Challenge We Tackled
A large catalogue of near-identical thumbnails can overwhelm a shopper quickly, especially on a phone.
- Help people narrow down by the moment they are dressing for, not only by product type.
- Show what a piece is made of and what protects the purchase.
- Run the frequent offers the brand depends on without the store feeling like a discount site.
- Keep image-heavy pages quick to load.
Our Approach
We gave the store three ways in. Shop By Category covers pendants, necklaces and sets, earrings and chokers. Shop By Occasion covers Wedding, Festive, Evening Glam, Casual Day Out and Office Wear. Curated By Shivanshri gathers pieces by material and style.
Product cards carry the details that settle doubts: 925 sterling silver, a one-year polish warranty, waterproof. Offers such as free earrings and order-value discounts appear as tidy labels and an announcement bar. Near the bottom of the home page, real Google reviews and the Instagram feed do what no product photo can, showing that real customers bought and liked these pieces.
What We Delivered
Shop By Occasion
Wedding, Festive, Evening Glam, Casual Day Out and Office Wear, matching how people choose jewellery.
Curated Collections
American diamond, pearls, semi-precious beads and oxidised silver, grouped by material and style.
Details on the Card
Badges such as 925 Sterling Silver and 1-Year Polish Warranty appear before anyone opens the product.
Tidy Offers
Free earrings and order-value discounts run through labels and an announcement bar.
Google Reviews on Show
Customer reviews on the home page, in the buyers' own words, close to the products.
Instagram Feed
The brand's Instagram appears in the store, showing pieces beyond the catalogue photos.
