An SEO (Search Engine Optimization) description is a brief summary of a webpage’s content that appears in search engine results. It helps to attract users by providing a concise, compelling overview of what they can expect to find on the page. Here are some key points to consider when crafting an SEO description:
- Length: Keep it between 150-160 characters to ensure it displays fully in search results.
- Keywords: Include relevant keywords that match what users might be searching for.
- Clarity: Be clear and direct, summarizing the main points or benefits of the content.
- Call to Action: Encourage users to click through with a call to action (e.g., “Learn more,” “Discover now”).
- Uniqueness: Make sure each page on your website has a unique description to avoid duplication issues.